Snowsports Industries America.

SIA Retailer to Consumer Marketing Guide

An example of creative strategy, concept and writing, I created, pitched and wrote this 64-page custom marketing guide for SnowSports Industries America to issue to retailers. Aimed to provide pre-strategized and written advertising headlines, social media campaigns and statuses, email templates, radio ads and event ideas to retailers to supplement current marketing with an effective and efficient marketing plan.

Originally published in May of 2013.
View in its entirety on (Sorry, you might have to type in info to get as it’s an industry B2B piece. I think it’s worth the read!)

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